In Outboundry, every lead added to a campaign is assigned a status that reflects their current stage in the outreach journey.
These statuses help you:
Track campaign progress
Understand lead engagement
Take the right next action
Identify issues (e.g., bounced, skipped leads)
Each status is automatically updated based on lead activity and campaign execution.
Below is a detailed breakdown of each lead status in Outboundry:
Meaning:
The lead has been added to the campaign but hasn’t entered the first step yet.
Triggered when:
Lead is scheduled to start later
Key points:
No outreach has started
Lead will automatically move to next stage
Next step:
✔️ Will enter campaign automatically
Meaning:
The lead has entered the campaign and steps are currently being executed.
Triggered when:
First campaign step starts
Key points:
Outreach is active (email / LinkedIn)
Automation is running
Next step:
✔️ Continues through campaign steps
Meaning:
At least one outbound action has been successfully sent.
Triggered when:
Email sent
LinkedIn action (Invite, DM, InMail) completed
Key points:
First touchpoint completed
Waiting for engagement
Meaning:
The lead has interacted but hasn’t replied yet.
Triggered when:
Email opened or clicked
LinkedIn message seen
Connection request accepted
Key points:
Positive signal of interest
No direct reply yet
Meaning:
The lead has responded via email or LinkedIn.
Triggered when:
Any inbound reply is received
Key points:
Automation stops immediately
Lead becomes a high-priority opportunity
Next step:
👉 Manual follow-up required
Meaning:
All campaign steps were executed, but no reply was received.
Triggered when:
End of sequence is reached
Key points:
Outreach cycle finished
No engagement from lead
Next step:
👉 Restart campaign or re-target later
Meaning:
The lead has been manually paused by the user.
Triggered when:
User pauses the lead
Key points:
All outreach activities are stopped
Can be resumed anytime
Meaning:
The lead was skipped due to missing data or failed conditions.
Triggered when:
Missing email or LinkedIn
Not connected on LinkedIn (for certain steps)
Conditional logic fails
Key points:
Step-specific issue
May still continue if conditions are later met
Next step:
👉 Fix data or conditions and resume
Meaning:
The lead was skipped because they are on a blacklist.
Triggered when:
Email, domain, or LinkedIn profile matches blacklist
Key points:
No outreach will occur
Protects compliance and reputation
Next step:
👉 Remove from blacklist or start new campaign
Meaning:
The email sent to the lead resulted in a hard bounce.
Triggered when:
Email delivery fails
Key points:
Email channel is disabled for this lead
Indicates invalid or unreachable email
Next step:
👉 Continue outreach via LinkedIn (if available)
A typical lead flow looks like:
Not Started → In Progress → Contacted → Engaged → Replied / Completed
Other statuses like Paused, Skipped, Blacklisted, or Bounced can occur at any stage depending on conditions.
Replied
Completed
Blacklisted
👉 No further automation happens
Not Started
In Progress
Contacted
Engaged
Paused
Skipped
👉 Leads can still move forward
Lead statuses help you:
Prioritize hot leads (Replied, Engaged)
Identify issues (Skipped, Bounced)
Monitor campaign performance
Take timely actions
Focus on Replied and Engaged leads first
Regularly review Skipped and fix data issues
Remove or verify Bounced emails
Use Paused strategically for manual control
Avoid re-targeting Blacklisted leads
Outboundry Lead Statuses give you a clear view of where each prospect stands in your campaign.
By understanding and using these statuses effectively, you can:
Improve response rates
Fix issues quickly
Optimize campaign performance
